Vertical Booking CRS - Conversion Analysis
The analysis of requests both to the Booking Engine and through the GDS is fundamental for a hotel to optimise conversion, and therefore revenue.
Vertical Booking offers a highly detailed analysis system with online statistics and graphs calculated in real time.
1. BE – Log analysis
The system not only analyses the logs of reservations completed, but also the most searched for room types, rates and does geographical analysis.
It also analyses page closures to help identify why, on what page, and for what rates the user decided to abandon the reservation process.
2. GDS – Log analysis
The system analyses conversion on the GDSs and on the ADSs managed by DHISCO