Home

Hotel Booking Engine

Chain Booking Engine

Travel Portals

Channel Manager

Video

GDS connectivity

Marketing Tools

Analysis of conversion

Rate Checker

Vertical Mailing

MOBILE interface

FACEBOOK Interface

Prices

Portfolio

The Company

Server Infrastructure

Reseller program

Client Benefits

API for PMS

API for WBE/CRS

API for DMS

International App.

Aparthotel Amerikano  - Odessa  booking - website

Conversion Analysis

Conversion Rate has become one of the fundamental criteria to assess your e-businss.

For booking engines, integrated into websites, conversion can be measured in relation to the visibility of the site, quantified by the number of "individual visitors" it receives. In the case of a "pay per click" campaign or bookings made as a result of "banner" publicity or "e-mail campaigns" it is possible to assess the revenue generated by these bookings in proportion to the cost of investment. For publicity investments in "pay per inclusion" or "pay per link" it is possible to count the number of people to have accessed the site, the number of searches performed and the total revenue from any eventual bookings.
 

Vertical Booking provides differents methods to measure and analyse your website conversions:

• External conversions: measures conversions in relation to visits to the site with statistical analysis programmes "outside" of the system, such as Google Analytics:
  
   
  
• PPC External Conversions: measures conversions in relation to investments in "pay per click" with statistical analysis programs "outside" of the system:
  
  
  
   
  
• Internal Conversions: measures conversions in relation to publicity investments with "internal" systems.
    
  
• Log Request Analysis: each time a user searches for availability, a log is generated that memorizses the search data. By analysing these logs it is possible to calculate the proportion of searches that are converted to actual bookings.