Vertical Booking - Marketing Tools
Hotel marketing is continually evolving and updating. A hotelier who wants to promote the hotel on the internet needs to constantly optimise their own marketing and distribution strategy in order to keep up with the rapid evolution of the market, and Vertical Booking can help them do this with its sophisticated marketing tools.
The "new" web marketing
SEO (Search Engine Optimization), SEM (Search Engine Marketing) and promotion
via mailing lists and newsletters have been the basic ways to promote an hotel’s
website, but now social media (Facebook and Twitter in particular), travel communities
(Tripadvisor, Trivago and others) and Search Engine Reservation Tools (Google
Maps, Google Hotel Finder) are becoming more important in terms of conversion.
Web marketing requires investment and this is why conversion measurement is more and more important. Vertical Booking offers different ways of measuring conversion:
Moreover, the Vertical Booking CRS allows hoteliers to analyse request logs both on the website and GDS and it provides statistics to better understand customer behaviour and the most and least effective rates and offers.
Details in Conversion Analysis
CPC campaigns on TripAdvisor and Trivago
With the Vertical Booking CRS, hoteliers can purchase CPC campaigns directly from the CRS extranet and measure its results in real time.
Details in CPC Campaigns
Another very important factor to ensure the hotel’s marketing activities produce good results is monitoring competitor prices so as to avoid reaching the customer but losing him/her at the moment of booking because of a non-competitive price.
The Vertical Booking CRS includes a Rate Checker that is specially tailored for business and leisure hotels.
Details in Rate Checker