Vertical Booking CRS - Marketing Tools
Hotel marketing is rapidly evolving and being constantly updated. A hotelier who wants to promote the hotel on the internet needs to optimise their own marketing and distribution strategy constantly in order to keep up with the rapid evolution of the market.
The "new" web marketing
SEO (Search Engine Optimisation), SEM (Search Engine Marketing) and promotion via mailing lists and newsletters have been the standard ways of promoting a hotel’s website for years. Today, however, with the presence of important OTAs like Booking.com and Expedia in top position in search engines, social media (Facebook and Twitter in particular), Metasearch Engines (Tripadvisor, Trivago and others) and Search Engine Reservation Tools (Google Maps, Google Hotel Finder), Web Marketing has been completely transformed.
Vertical Booking offers solutions to optimise Web Marketing in this new environment:
A dedicated interface (under development in cooperation with Google) to optimise CPC campaigns, which is fully integrated in the platform.
Through this interface hoteliers can manage 4 types of CPC campaigns based on:
- branding (based on the name of the hotel) to overtake the OTAs search ranking
- specific queries (example: 5-star spa hotel in Cancun)
- based on special offers or events
Analysis of requests both for the Booking Engine and GDS connection
Metasearch Engine campaign optimisation
- A competitor rate checker
- Guest review software fully integrated in the platform