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7 Tips for Choosing the Best CRS for Your Group/Hotel Chain


Choosing the right Central Reservation System (CRS) is a crucial decision for any Group/Hotel Chain.

As one of the leading providers of CRS for the hospitality industry, Vertical Booking CRS is part of by Zucchetti Group, the largest Italian tech company.

With over 8,000 customers worldwide, Vertical Booking allows hoteliers to sell, distribute and centralize their reservations from a single platform. The CRS is translated into 30 languages and available for use in all currencies.

With so many options on the market, it can be overwhelming to determine which CRS is the best fit for your business. However, by keeping a few key factors in mind, you can make an informed decision that will help in pushing your operations and increase revenues.

Here are 7 tips to help you choose the best CRS for your Group/Hotel chain:

1. Look for multi-property functionality:

A CRS that offers multi-property functionalities allows you to easily manage the distribution for few properties from one platform.
A one-shot creation/deployment of rate plans, payment method, rooms, cancellation policies, group agreements, corporate, services, discounts and rate categories will help you in "managing" performance and making strategic decisions for your Group/Hotel Chain.

2. Select a CRS with a user-friendly booking engine:

A user-friendly booking engine is essential for converting searches into (direct) reservations.
Look for a CRS with a simple and smart booking engine interface that offers a seamless booking experience for your guests. Search filters and cross-selling functionalities are also crucial to increase direct conversion and improve the user experience.

3. Look for a CRS with a single extranet and login:

One of the key features of a CRS like Vertical Booking is its single extranet and login system. This makes it easy for your team to manage multiple properties from one central location, saving time and ensuring consistent data across all locations.

4. Consider the ecosystem of integration:

A CRS with a wide ecosystem of over 800 active XML integrations can help in pushing your operations and enhance the functionality of your system.
Look for a CRS that offers seamless integration with third-party systems and technologies to enhance your overall performance.

5. Opt for direct GDS connectivity:

Direct GDS connectivity is essential for ensuring that your Group/Hotel Chain's availability and rates are accurately distributed to online travel agencies and global distribution systems. A CRS with direct GDS connectivity, like Vertical Booking, can help maximize your visibility and bookings.

6. Prioritize enterprise reporting:

Detailed reporting and analytics are essential for monitoring the performance of your Group/Hotel Chain and identifying opportunities for growth. Look for a CRS that offers robust enterprise reporting tools to help you track key metrics and make data-driven decisions.

7. Choose a CRS with a development team based in one location:

When considering a CRS, look for a provider with a development team based in a single headquarter. This ensures clear communication and faster delivery of developments, without the delays that can come with working across multiple time zones.

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